Girl Meet Money (GMM) is a female led fintech company purposefully driven to change women’s relationship to money by shifting the paradigm and creating a new space to participate. A space where women can access possibilities and enrich their lives through education, connectivity, and community. We designed an identity that highlights the idea that money is energy in motion and expressed it through its fluidity and dynamic colour palette.
Dating back to 1879, The Royal Hotel has been lovingly restored by a local family, reimagined for today’s traveller while honouring its strong roots in the community, situated at the heart of Prince Edward County.
We worked alongside architects GPAIA from day one to ensure every detail was considered — influenced by the layers of materiality to its full visual language, we created an identity that weaves together history and a unique sense of place. The logo itself is inspired by the language of cross-stitching and its connection to Prince Edward County’s heritage. Along with designing the visual identity for The Royal our involvement included the website, photography, menu systems, packaging, signage and architectural pieces.
With building construction breaking ground in 2015 our journey with The Royal Hotel has been nothing short of memorable. After designing the brand identity, we were approached to bring the same care and attention to a fully customized website. An invitation for users to explore the hotel and by extension Prince Edward County. The digital experience truly reflects the brand’s essence while seamlessly integrating all of the functionality to fulfill The Royal’s various offerings, including the integration of three booking engines and four restaurant menus. From the visual storytelling found in the seasonally rotating gallery to the custom icons inspired by the hotel’s architecture, we designed unexpected moments for users to uncover.
Under the new brand büro klaus, Klaus is developing and manufacturing products for today’s lived environment, which include evolved edits of iconic pieces, as well as new products. büro klaus challenges the design landscape and marks a new chapter in the Nienkämper family’s 52-year story as a leading retailer and manufacturer of high-quality contemporary furniture in North America. Our long standing relationship with the family meant we were once again invited to participate in this transformation for a truly cohesive and holistic brand experience.
Curated by Daisy Desrosiers, Rui Mateus Amaral and November Paynter, Greater Toronto Art 2021 (GTA21), brings together twenty-one of the most energizing artists and art collectives working in Toronto and asks each one of them to consider, “What is urgent to you today?”.
We were invited by the Museum of Contemporary Art Toronto (MOCA) to design the exhibition identity, environmental graphics and printed publication of this large scale exhibition and new triennial. Rooted in the profound belief of remembering, storytelling, questioning, resisting, celebrating and making, this identity had to honour the re-imagining of a city and the artists working in it.
Nienkämper is a furniture company that has pursued the highest ideals in design and manufacturing since the 1960’s. It has collaborated with some of the most prominent architects and designers such as Frank Gehry and Karim Rashid among many others. After a long standing working relationship, we were invited to redesign Nienkämper’s identity system to align itself with the shifts in society and workplace as well as their new vision for the future. Grounded in the company’s values and spirit, we evolved the identity balancing its legacy in design and sense of place with a renewed context for a new generation.
living beauty inc. develops and inspires meaningful connections between the most innovative brands, trusted retailers and respected professionals in the industry. We designed an identity and packaging system, as well as a digital experience that parallels the brand's fluid understanding of beauty, its dimensionality, how it can expand and its possibility to transform.
Only with the senses can architecture truly be understood. Inspired by the balance of subtlety, spatial richness, and geometric forms found in the firm’s work, the new superkül identity is based in interplay of colour, shape and materiality.The designs contain a series of deliberate “unoccupied spaces”, a reflection that architecture is as much about the spaces in-between as the built form.
To celebrate their first ten years, we set out to create a book with deeply personal, intuitive experience that would reflect the firm’s unique philosophy and design approach. From the experimental format with subtle paper transitions and special silver finishes to the different printing techniques used in production, the book’s materiality mirrors and defines the firm’s work.
This book originates from the most profound love of land and identity. It is a convergence of talents, passions, thoughts, textures, flavours, creative forces, and unique sensibilities with an innate character, inherited from the indigenous cultures that have formed and illuminated Mexican culture.
From the materiality of carbon paper—the nearly discarded—to the impossibility of a typeface that has yet to be launched, ORIGEN MÉXICO reaches across time and space to deliver narratives that are multiple, rich, and authentic. This book honours the inherent beauty of the country and gives immense gratitude to those who have moved us to see further and deeper. All of the profits from the book support accessible education in Mexico.
With an unwavering commitment to tread lightly in this world, our New Førs Packaging System is sustainable, recyclable and boldly sexy. We have always believed in the economy of means. To try to achieve the most with essential essence: with purity and clarity. Holding the utmost respect for our environment and its limited resources with intention and consideration.
We designed everything — from the name, visual identity and digital experience, to the packaging and tableware itself for førs, a new product design studio creating poetic objects for the everyday. This custom e-commerce website was thoughtfully designed and coded — balancing functionality and design — in order to create a seamless and elastic experience.
At the core of førs, our new product design studio, is the understanding that objects carry meaning and can transform our everyday lives. This identity with its bold, soulful visual language alludes to the company’s poetic intent. We designed everything — from the name, visual identity and custom e-commerce website, to the packaging and tableware itself. As both the client and designers of our own new company, every interaction needed to live up to its essence.
A physical and digital publication, LAT Magazine is the means by which we connect many viewpoints, perspectives, cultures, stigmas and non-stigmas in a conversation that emanates from cannabis and extends to our everyday life. An initiative of 48North, LAT creates a tangible and porous space in which we can have ongoing dialogues about relevant issues of our time — about art, personal journeys and exploration, amnesty, equality, sex, self-love, and perseverance. From design, art direction, production, and content development, we worked from conceptualization to the final product.
Having worked together over the years on both their identity and book, we designed superkül a new website—an exploratory experience of layered visuals, subtle interactions, and bold movement reflecting the unique philosophy of this architecture firm.
Based in Mexico City, AAGO is a digital investment company whose lateral thinking and foresight is shifting the financial space. The identity explores AAGO’s unique elasticity and agility through its fluid movement and clarity, highlighting the company’s visionary impetus of always pushing further.
Women’s Creative Collective is an inclusive space for women with diverse voices to come together in order to share, reclaim, expand and challenge ideas and experiences that will enrich our uniqueness, our communities and cross borders. The design draws from this core, finding the space in an intentional expression of opportunities to come and multiplicity of voices in a constant state of becoming through geometric shapes that build new combinations and a logo equipped for expansiveness.
A historic architectural landmark with a lively and colourful past has been meticulously restored and reimagined as a luxury boutique hotel. The identity, which includes everything from wayfinding to in-room items to branding the different spaces to menus, balances the hotel’s new bold, contemporary voice with witty touches of colour and language in homage to the eclectic details found in the interiors and to the building’s down-to-earth, gritty east end roots.
48North, a bold female led company is rethinking the landscape of cannabis in Canada. With their main focus being women we set out to create a brand that would represent the expansiveness, the boldness and the clarity of a company that is challenging preconceptions and opening possibilities.
Latitude, a communication platform, was created with the intent to celebrate the stories of women who use the plant in their journey towards health and wellness by bringing to life the deeply personal experiences that reflect 48North’s unique philosophy and visionary approach.
Guest curated by Pharrell Williams, with curators John Wee Tom and Sara Nickleson, This Is Not A Toy is the first major exhibit of designer toys worldwide. Held by the Design Exchange Museum, the show includes works by Takashi Murakami and KAWS amongst others, and projects by FriendsWithYou and Magic Pony. The identity and exhibit graphics needed to straddle the same art and street worlds occupied by the toys, and were inspired as much by the work of contemporary artists as by the pink and white striped canvas walls that adorn the stands in the food markets of Mexico City.
Translating the magazine to a digital experience meant thinking about how these two formats would uniquely interact and engage, creating a space for global dialogues and perspectives. We designed a custom website for LAT, with an editorial eye, offering a dynamic flow to showcase the photography and writing.
As 48North leads the way into rethinking our relationship with cannabis, we were invited to develop a new line of products called F8 / F8TE. We loved the challenge to design products that balance the beauty of the experience and interact seamlessly into our lives.
Paying homage to famous racer Alberto Ascari, Erik Joyal and John Sinopoli’s Italian eatery Ascari is grounded in their love of racing and food. The identity refresh centers on layered language of racer car graphics, 1950's inspired typography, and the racer’s signature blue.
The Think8 Global Institute (T8G) trains individuals and organizations to fully understand their True Worth and with it create the New Possible for themselves, society and a world in need. We designed an identity and custom typography that would reflect T8G’s divergent thinking and unique approach. Additionally we created a multipurpose piece, a publication/poster, mirroring their acute approach and fluidity of thought.
We designed the visual identity and packaging system for JOYÀ — a new brand of plant-based functional foods that is rethinking our relationship to food and wellness.