A physical and digital publication, LAT Magazine is the means by which we connect many viewpoints, perspectives, cultures, stigmas and non-stigmas in a conversation that emanates from cannabis and extends to our everyday life. An initiative of 48North, LAT creates a tangible and porous space in which we can have ongoing dialogues about relevant issues of our time — about art, personal journeys and exploration, amnesty, equality, sex, self-love, and perseverance. From design, art direction, production, and content development, we worked from conceptualization to the final product.
Only with the senses can architecture truly be understood. Inspired by the balance of subtlety, spatial richness, and geometric forms found in the firm’s work, the new superkül identity is based in interplay of colour, shape and materiality.The designs contain a series of deliberate “unoccupied spaces”, a reflection that architecture is as much about the spaces in-between as the built form.
To celebrate their first ten years, we set out to create a book with deeply personal, intuitive experience that would reflect the firm’s unique philosophy and design approach. From the experimental format with subtle paper transitions and special silver finishes to the different printing techniques used in production, the book’s materiality mirrors and defines the firm’s work.
A historic architectural landmark with a lively and colourful past has been meticulously restored and reimagined as a luxury boutique hotel. The identity, which includes everything from wayfinding to in-room items to branding the different spaces to menus, balances the hotel’s new bold, contemporary voice with witty touches of colour and language in homage to the eclectic details found in the interiors and to the building’s down-to-earth, gritty east end roots.
Housed within the iconic Broadview Hotel, The Civic’s identity offers its own nod to Toronto’s gilded past through an experience that honours the spirit of the city’s great civic leaders through a modern reinterpretation of the times. Graphics and language borrow from the turn of the century to create a playful conversation that hints at the gastronomic pleasures to come.
From working the fields as a migrant to running one of the country's most influential restaurants, chef Eduardo ‘Lalo’ García continues to push and transform Mexican gastronomy by pure emotion. His first cookbook Maximo reveals his practice, relationships, and daily life at the restaurant. The book’s recipes and individual stories are a culmination of many forces, from the farmers in the chinampas of Xochimilco to the chefs in his kitchen, that inspire and drive Maximo Bistrot.
The Think8 Global Institute (T8G) trains individuals and organizations to fully understand their True Worth and with it create the New Possible for themselves, society and a world in need. We designed an identity and custom typography that would reflect T8G’s divergent thinking and unique approach. Additionally we created a multipurpose piece, a publication/poster, mirroring their acute approach and fluidity of thought.
Paying homage to famous racer Alberto Ascari, Erik Joyal and John Sinopoli’s Italian eatery Ascari is grounded in their love of racing and food. The identity refresh centers on layered language of racer car graphics, 1950's inspired typography, and the racer’s signature blue.
This book originates from the most profound love of land and identity. It is a convergence of talents, passions, thoughts, textures, flavours, creative forces, and unique sensibilities with an innate character, inherited from the indigenous cultures that have formed and illuminated Mexican culture.
From the materiality of carbon paper—the nearly discarded—to the impossibility of a typeface that has yet to be launched, ORIGEN MÉXICO reaches across time and space to deliver narratives that are multiple, rich, and authentic. This book honours the inherent beauty of the country and gives immense gratitude to those who have moved us to see further and deeper. All of the profits from the book support accessible education in Mexico.
As 48North leads the way into rethinking our relationship with cannabis, we were invited to develop a new line of products called F8 / F8TE. We loved the challenge to design products that balance the beauty of the experience and interact seamlessly into our lives.
Renowned for their encyclopaedic knowledge of music of all genres and eras, The Playlist Company designs sonic experiences for some of Canada’s top hospitality brands. The identity has a deliberate musicality that mimics the journeys of their powerful, highly curated playlists. The logo itself has stanzas of movement, while blocks of colours inspired by jazz and soul album covers from the 40s and 50s are given subtle shifts in tonalities and hues to evoke music’s power to transform space and emotion. The digital experience builds an emotional narrative, reflective of the playlist co.'s auditory journey.
Women’s Creative Collective is an inclusive space for women with diverse voices to come together in order to share, reclaim, expand and challenge ideas and experiences that will enrich our uniqueness, our communities and cross borders. The design draws from this core, finding the space in an intentional expression of opportunities to come and multiplicity of voices in a constant state of becoming through geometric shapes that build new combinations and a logo equipped for expansiveness.
Making Art Making Change / MAMC is an organization that fosters an empathetic safe space, empowering people through art to affect positive change in their communities. The identity reflects MAMC's dynamic and exploratory spirit which lies at the core of their process and purpose.
VUHL 05, a Mexican supercar, is the brainchild of two brothers with a family legacy in racing. Our involvement began before any bolts were riveted or steel welded. Working with the designers, we helped shape the brand, from the story to the identity to the art direction, the interior graphics, the helmet and all communications. The identity reflects the subtleties of high-end design that are a hallmark of the car. The “05”, the father’s racing number, has its roots in the racing iconography of that time. To capture the visceral quality of the driving experience, we chose a photographic style that is at once gritty and stylish, nostalgic and contemporary. (All car photography: Laurent Nivalle)
MUT (Mercado Urbano Tobalaba) is a multi-building project based in Santiago, Chile. This vast and visionary project is shifting the way we understand the city of Santiago by integrating greenspace, architecture, culture, workspace, and diverse retail based on values of community engagement and sustainability.
The identity honors its sense of place with a typography inspired by local iconography and colours taking their cues from the Chilean landscapes and textiles.
48North, a bold female led company is rethinking the landscape of cannabis in Canada. With their main focus being women we set out to create a brand that would represent the expansiveness, the boldness and the clarity of a company that is challenging preconceptions and opening possibilities.
Latitude, a communication platform, was created with the intent to celebrate the stories of women who use the plant in their journey towards health and wellness by bringing to life the deeply personal experiences that reflect 48North’s unique philosophy and visionary approach.
Based in Chile, Territoria shapes the built environment with an expansive vision: creating large scale real estate developments focused on bettering the quality of life of those who encounter them. Celebrating their grounded values and philosophy, the redesign of the firm’s brand identity flows witha subtle nuance of tonalities and clarity of vision.
The struggle against injustice is one of humanity’s oldest and greatest ongoing endeavours. It takes on many forms but perhaps one of the most powerful and immediate is the political poster. The Centre for the Study of Political Graphics (CSPG) was founded on the belief in the vital importance of keeping these stories and voices alive. For the identity we needed to honour their role in society, both as catalysts and chroniclers of political posters. Reflecting their soulfulness as fighters for human rights yet leaving room for the posters themselves to shine. There are few projects that touch the core of who we are and what we stand for so profoundly as the CSPG.
ModRec is not just a purveyor of coffee beans from some of the world’s best small-batch roasters, but a singular portal into a world where realness, spontaneity and individualism reign supreme over artifice, pretense and mass culture. Beginning with the bold wordmark, the identity serves as a window into this unique philosophy of living. Photography mirrors the attitude of a brand that doesn’t tolerate BS, while language, colour and pattern unite to evoke the off-beat journey of discovery that awaits subscribers.
The 2016 annual report is a love letter to cinema and an ode to one of the world’s most renowned and respected cinematic organizations. To capture the core of what makes TIFF so unique, we paired bold verbs with unexpected concepts, such as “catalyze / collectivity”, “inspire / time” and “shift dreams / reality”. This poetic tribute inspired the rest of the design, which eschews conventional format and embraces the beauty and language of film to create a cinematic experience that amplifies TIFF’s mission to transform how we see the world through film.
Wayward Arts, a non-profit magazine in support of Canada’s design and arts community, invited us to design an issue. The theme: counterculture. To put a sharper lens on this vast subject, we collaborated with Dr. Bob Deutsch, noted cultural anthropologist, who also contributed an essay. The issue is a celebration of what happens when art, politics and design come together to change history, and an expression of our belief that design is at its best when it serves society.
Guest curated by Pharrell Williams, with curators John Wee Tom and Sara Nickleson, This Is Not A Toy is the first major exhibit of designer toys worldwide. Held by the Design Exchange Museum, the show includes works by Takashi Murakami and KAWS amongst others, and projects by FriendsWithYou and Magic Pony. The identity and exhibit graphics needed to straddle the same art and street worlds occupied by the toys, and were inspired as much by the work of contemporary artists as by the pink and white striped canvas walls that adorn the stands in the food markets of Mexico City.
An acknowledged game-changer in the grocery business, family-owned Summerhill Market is renowned for the superlative quality of its prepared foods and unique products. A new identity was needed to reflect its progressive spirit while retaining the personable quality that had made the shop a cherished food destination. Along with the logo, we re-designed Summerhill’s entire packaging system, including developing several of its in-house product lines. A monogram honours the store’s heritage while the line “Your Other Kitchen” reinforces its role in customers' lives.
What World Strategies, which works with top social change organizations like the Gates Foundation and Oxfam, approached us to design a truly unique journal, one that would help people track the issues they support. From the name to the design of a comprehensive evaluation system, we set out to create a booklet that would help inspire more meaningful actions and foster a spirit of activism.
As we tried to grasp the essence of the posters we chose to redesign, we found that the relationship between a clear CALL FOR ACTION AGAINST Fascism and the DECRY of the role of fascism was an invitation for a dialog between them. We discovered the beauty of the word ACT within AGAINST as means of engagement. By emphasizing the word FASCISM as boldly, we created singularity in each individual poster yet UNITY when combined.
Political Posters live in contexts of cities, people and textures. They have a power to move people with their own tone and urgency. When repeated side to side they take on a rhythm of their own that begs for engagement at a first read and for thoughtfulness as you go deeper.
Coalition for Engaged Education (LA) helps society’s most vulnerable youth realize their potential through education that ignites and inspires them. Lead by Dr. Paul Cummins, a celebrated educator, the organization was ready to expand its mission to a national level; a new identity was needed to signal its intent. The logo is both wordmark and icon. It joyfully reflects CEE’s process of transforming and uplifting while emphasizing the tremendous system of support that they give their students throughout their journeys. We turned CEE into a verb, giving voice to its beliefs and to the students’ own hopes and dreams.
A blok and Lovechild (LA) initiative sets out to reframe our understanding of three megalopolises by exploring the intersection between our idealized images of these cities and their underlying personas, and how one makes possible the other. In this first project about Los Angeles, photographer Renato D’Agostin, unites with urban critic and author, Norman Klein. The dialogue between D’Agostin’s instinctual images and Klein’s critical essay challenges our preconceived ideas of what makes the city true to itself. In production: Origins, a podcast series that looks at how some of LA’s most significant but overlooked landmarks have influenced our perceptions.